Anthony Coggine

Freelancer. To some, the word sounds like a synonym for someone too lazy or unqualified to work a ‘real job.’ But I’ve found that working with freelancers has been integral to my success as an entrepreneur.

Developers have been having a heyday in the past decade. The tech sector has experienced huge growth for the past five years, with tech employment rising at a steady 3% compared to the 2.1% of the national average across all industries.

We live in an era where retailers needed to compete with each other just to capture the attention of the well informed and connected consumers. Hence, the need for relevant content that converts is necessary to keep up with the changing digital trends.

We are officially living in a mobile-first world. Ever since the first iPhone came on the scene in 2007, smartphones have completely revolutionized the way we use the Internet and interact with each other. The smartphone has become so pervasive that it’s now our go-to technological device—today, more Google searches happen on mobile devices than on desktop computers.

According to CMO Council, almost 80% of B2B marketers are not satisfied with their current levels of customer conversions. One major factor in those conversions is the design of their company’s landing page. Conventional wisdom suggests that some landing pages emphasize good design while others are optimized for high conversion rates, and the two rarely intersect. But is this true?

Apple Watch and other smart watches now allows developers the ability to start developing and extending their iPhone applications to the Apple Watch when the device is released. Overall, WatchKit and SWIFT look amazing for what they are and provide another route for developers to further merge with the Apple ecosystem.

Being global isn’t just for those large firms that have considerable resources to open up locations all over the world. Now, taking your company global may seem as easy as offering online access to your products and services. At the same time, there are actually some complex issues involved in taking a small business global, involving the need to understand varied local markets, trends, cultural nuances, and government regulations.

Businesses are no longer bound by traditional hiring options, where they committed to paying someone an annual salary for years. Instead, leaders can source freelancers to handle the work on a particular project, ending the agreement if they aren’t happy with the work output. They can also contract to work with a person for a few hours, then continue the relationship if things go well.

Are you one of those employers whose employees maintain a “safe distance” from their boss? Do your employees have to think thrice before approaching you with their opinions? Do you believe in exercising power-driven authority which makes sure that your subordinates fear you? If you just nodded in agreement, you are doing it all wrong!

You’ve been on Facebook for years, you have an opinion about friending your boss or not, and you’ve transitioned from, “How many friends can I get?” to “Who can I axe?” That’s great, but it doesn’t mean you’re ready to tackle a Facebook business page. Using Facebook for your business is an entirely different monster. Consider this your cheat sheet to success.