Anthony Coggine

Anthony Coggine

Business, Technology and Finance

Written over 800 essays on business, law and technology.

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Landing pages for B2B: Good design vs high conversions

According to CMO Council, almost 80% of B2B marketers are not satisfied with their current levels of customer conversions. One major factor in those conversions is the design of their company’s landing page. Conventional wisdom suggests that some landing pages emphasize good design while others are optimized for high conversion rates, and the two rarely intersect. But is this true?

Boss article

Should You Be an Approachable Boss?

Are you one of those employers whose employees maintain a “safe distance” from their boss? Do your employees have to think thrice before approaching you with their opinions? Do you believe in exercising power-driven authority which makes sure that your subordinates fear you? If you just nodded in agreement, you are doing it all wrong!